Perpetual Grind

A Minneapolis-based entrepreneur needed a fresh, professional brand to represent his new apparel business. The true essence of his brand is to keep on grinding, work hard, play hard.

Our client wanted his message to shine throughout the brand. To achieve this, we combined roughened textures with high quality, luxury imagery whilst keeping a consistently subtle color pallete throughout. The branding expresses the personality of an urban-chic outfitters, perfect for a young, motivated market.

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